Singapore · What employers are asking for in 2026
This report analyses 519 entry-level digital marketing listings collected between May and July 2026. The overall market picture uses MyCareersFuture, LinkedIn, and Jora; skills and tools findings use the 237 structured MyCareersFuture records for a consistent, auditable comparison.
Dataset: View the underlying data in Google Sheets ↗
519 listings after relevance and duplicate filtering
*Jora includes one listing originally surfaced through Cultjobs.
| Source | Entry-level method | How it is used |
|---|---|---|
| MyCareersFuture 237 listings · 45.7% High confidence |
Structured API experience field. Listings above two years were removed. | Canonical basis for skills and tools charts; descriptions and skill tags are structured and auditable. |
| LinkedIn 132 listings · 25.4% Medium confidence |
LinkedIn's own “Entry Level” filter, followed by title and seniority screening. | Used for job counts and landscape coverage. Description-only enrichment is retained at row level where retrievable. |
| Jora* 150 listings · 28.9% Estimated |
Title proxy: executive, assistant, associate, junior, or intern; senior titles were removed. | Used for historical breadth. Skills and tools remain blank when the original description is unavailable. |
Flexible arrangements dominate the known subset. 56% of listings with a stated employment type are contract, part-time, freelance, or internships. Another 149 listings do not state an employment type, so this split should be treated as directional rather than exhaustive.
| Month | New Listings |
|---|---|
| May 2026 | 46 |
| June 2026 | 103 |
| July 2026 | 369 |
April (1) omitted. The July peak may reflect both real hiring growth and improved collection coverage later in the period.
| Sector | Jobs | Share |
|---|---|---|
| Marketing & Creative Agencies | 35 | 7% |
| Technology & IT | 35 | 7% |
| Retail & E-commerce | 32 | 6% |
| Manufacturing & Industrial | 31 | 6% |
| Education & Training | 27 | 5% |
| F&B & Hospitality | 26 | 5% |
| Wholesale & Distribution | 26 | 5% |
| Finance & Insurance | 25 | 5% |
| Healthcare & Social Services | 24 | 5% |
| Smaller Sectors (13) | 74 | 14% |
| Other / Intermediary | 184 | 35% |
| Role Type | Jobs | Share |
|---|---|---|
| Digital Marketing (General) | 138 | 27% |
| Social Media | 60 | 12% |
| Marketing Executive | 55 | 10% |
| Marketing Intern | 37 | 7% |
| Content Marketing | 30 | 6% |
| Marketing Specialist | 28 | 5% |
| Marketing Assistant / Associate | 23 | 4% |
| E‑commerce | 8 | 2% |
| SEO / SEM | 5 | 1% |
| Brand Marketing | 3 | 1% |
| Marketing (Other) | 75 | 14% |
| Other / Adjacent | 57 | 11% |
Based on 237 MyCareersFuture listings — the only source with structured, auditable skills and tools data.
Key insight: TikTok (42%) and Instagram (38%) are the most-requested platforms. Adobe Creative Suite and/or Canva appear in 45% of MCF listings, confirming that entry-level marketers are expected to produce visual content. Paid media (Google Ads 26%, Meta Ads 19%) and analytics (Google Analytics 18%) form the technical tier. CapCut (24%) reflects the growing demand for short-form video editing skills.